Green Giant Fresh Finalist In United Fresh Best New Veg Product Innovation Award

Salinas, CA – For the second year in a row, Green Giant™ Fresh has been named a finalist in the United Fresh Produce Innovations Award for Best New Vegetable Product. This year a new line of fresh Vegetable Blends are the contender for this industry-leading company.

“Our new fresh Vegetable Blends make quick, healthy meals a snap. They’re available in three mixtures of premium, fresh vegetables—Asian, Italian and Southwest blends—and offer consumers an infinite number of possibilities” said Jennifer Fancher, vice president marketing. She added, “Continually adding to our line of value-added products provides consumers quick and easy cooking and usage opportunities to include fresh vegetables into virtually any dish or meal with no prep required.”

According to United Fresh “New products and innovations contribute substantially to the fresh and fresh-cut produce industry’s success. Leading companies contribute to the industry’s economic growth through the development, manufacturing and marketing of new and innovative products.”

Jamie Strachan, Green Giant Fresh CEO, noted “We have several exciting things on the horizon in our ever-growing line of value-added products.” He added, “We know consumers are looking for quick and easy solutions that include fresh vegetables that can easily be included in their family meals. Providing them with a variety of fresh solutions is top of mind for us.”

All finalists’ products will be on display at the United Fresh Trade Show in Chicago next month on June 21-22. Other award categories include: Best New Fruit Product, Best New Packing/Processing Equipment, Best New Food Safety Solution and Best New Packaging. Winners of all categories will be announced at the show.

About Green Giant™ Fresh

Green Giant™ Fresh is an industry-leading produce supplier with over 300 branded items, and offerings in the top 25 main vegetable categories. As a leading category expert in fresh produce, Green Giant Fresh is committed to upholding the high standards that our customers and consumers have come to expect. Green Giant Fresh is the only fresh produce brand featuring Box Tops for Education™ clips—an important earnings program that benefits America’s K-8 schools. Box Tops clips can be found on over 200 Green Giant Fresh products. Related website: GreenGiantFresh.com.

Source: Green Giant™ Fresh