Flavor Drives Beef Demand

The strong prices the beef industry has enjoyed over the last few years have been partially due to a short supply, but also helped with a robust demand.

Research has shown that the unique flavor beef offers consumers helps drive demand. Rhonda Miller is a professor and meat specialist with the department of Animal Science at Texas A&M.

“What I’m really interested in doing is evaluating how consumers perceive beef, and when they eat it, what they like, and what they don’t like. We’ve worked a lot with tenderness and juiciness in the past, but now we’re finding that flavor, how it tastes, is very important to them.”

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