Three Reasons Why A Latino Family's Tiny Cheese Business Became A Giant

Everyone becomes an entrepreneur for a different reason. In my case, I combined a market opportunity with my personal history and passion for America’s diversity. And in that respect I was hardly unique: There are many of us in businesses with roots that grew from decisions our families made.

In fact, according to a study by the Conway Center for Family Business, more than “35 percent of Fortune 500 companies are family-controlled.” The report goes on to explain that, “Family businesses account for 64 percent of U.S. gross domestic product, generate 62 percent of the country’s employment and account for 78 percent of all new job creation.”

While it might seem easy to acquire a business that comes through one's bloodline, innovating products and taking that business to the next level can be a challenge.

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