PMA Emerging Leaders & The Produce Mom Invite Industry To #EatingByExample
June 22, 2015 | 3 min to read
INDIANAPOLIS, Indiana — Graduates of The Produce Marketing Association Foundation’s Emerging Leaders Program (ELP) recently launched Eating by Example, a program targeted at produce industry professionals with a purpose to add more fruits and vegetables to all eating occasions.
“As fresh produce professionals we all grow, harvest, pack, process and sell fresh fruits and vegetables. #EatingByExample is a campaign targeted at industry professionals; we must show consumers that we as an industry walk the talk,” explains Caitlin Antle Wilson, owner of Tanimura & Antle. “The ELP alumni involved with the creation of this campaign are thrilled to have the support of The Produce Mom – one of our industry’s greatest advocates and promoters.”
The entire industry is invited to the #EatingByExample Twitter Party on Monday, June 22, 2015 at 12pm CT. The Produce Mom is co-hosting the hour-long party with the following industry brands and influencers:
- The Produce Mom: @TheProduceMom
- Duda Farm Fresh Foods: @Dandy_Fresh
- Kathy Means, VP Industry Relations, Produce Marketing Association: @KathyM_PMA
- Kim Saxer, Product Management Specialist, Monsanto: @KimRSaxer
- Lukasz Gorajek, Project Manager of Strategic Operations, Valley Fruit & Produce: @l_gorajek
- Matt Mandel, VP Sales & Marketing, SunFed: @SunFedMatt
- Nielsen Perishables: @NielsenFresh
- Sunkist: @Sunkist
- Tanimura & Antle: @TAproduce
The Twitter Party will serve as a kick-off to the campaign’s promotion of healthy eating in the workplace and social media conversation surrounding the #EatingByExample hashtag. Over 130 companies have joined #EatingByExample. Companies can take the pledge and join the effort online: http://pma.com/eatingbyexample.
“A Twitter Party is a great way to gain traction for a digital campaign as well as foster communication between the fresh produce industry and consumers,” states Lori Taylor, The Produce Mom. “We welcome all industry professionals and brands to join our #EatingByExample Twitter Party – it’s our hope that your company will take the eating by example pledge on PMA’s website, as well!”
Previous Twitter parties hosted by The Produce Mom have reached over 1.2 million individuals from nearly all 50 states. To stay informed about upcoming events, visit http://www.theproducemom.com/events/ or connect with The Produce Mom® on social media.
About The Produce Mom®
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers. The Produce Mom was founded by Lori Taylor, wife, mother and produce industry professional. Lori has received numerous accolades for her work with The Produce Mom, including the 40 Under Forty recognition from Produce Business Magazine and Vance Agribusiness. As one of the founding members of the Indianapolis Public Schools’ Wellness Committee and an IndyStyle morning show personality, The Produce Mom proudly serves Lori Taylor’s hometown community of Indianapolis. For Taylor’s work in her community, The Produce Mom was named a Walt Disney Kids Concern, Woman of Influence by the National Center of Excellence in Women’s Health, Well Dunn citizenship award from WNBA Indiana Fever, and Indiana’s Most Influential Dame at the Social Media Summit.
Source: The Produce Mom®