Target To Give Less Priority To Top Packaged Food Suppliers

Retailer Target Corp TGT.N has informed top suppliers of packaged foods, such at Kraft Foods Group Inc KRFT.O, that it plans to put less money into promoting their products in favor of fresher, healthier foods, the Wall Street Journal reported on Sunday.

Citing people familiar with the matter, the Journal said the Minneapolis-based department store chain informed several suppliers, including Kraft, General Mills Inc GIS.N, Campbell Soup Co CPB.N, Kellogg Co K.N and others of the plan earlier this year.

That means canned soup, cornflakes, boxed macaroni and cheese and other packaged, processed foods will get less optimal shelf space and promotional signage in its grocery aisles in favor of items such as fancy sauces and oils and granola, the people told the journal.

To read the rest of the story, please go to: Reuters