Potandon Produce & Johnny's Fine Foods Announce Year Four Of Trailer Tour

Idaho Falls, ID – The joint marketing partnership between Potandon Produce and Johnny’s Fine Foods has been renewed for the fourth consecutive year and the sampling team is gearing up to hit the road.

Utilizing their custom made 1950’s diner style sampling trailer, the partners travel the winding roads of America, bringing food, fun, and a host of incredible tastes to all types of consumers. With events ranging from corporate luncheons to county fairs to individual store samplings, the opportunities to share different preparation and taste combinations are endless. Fresh potatoes are broiled, grilled, or sautéed and served with many different spices, seasonings, and sauces at the events. Coupons, household items, and literature are also shared with the attendees.

The tour will kick off in June, in Salt Lake City, UT and will travel on a meandering route with stops in Iowa, Nebraska, Illinois, South Dakota, Montana, Washington, North Dakota, and Minnesota throughout the summer months. Late summer and fall dates will be in Indiana, Michigan, Ohio, Pennsylvania, and Maryland. The trailer will finish up the 2015 tour with an appearance at the PMA in Atlanta, Georgia.

The marketing group at Potandon will be contacting retailers and wholesalers over the next few months to schedule sampling events when the trailer is in their area. Potandon will also be devoting a section of their website www.potandon.com to chronicle this season’s events along with a master event calendar, photo gallery, and social media support.

About Potandon Produce L.L.C.

Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant™ brand for fresh potatoes and onions in North America, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant™ Fresh program visit www.greengiantfresh.com.

Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©General Mills

Klondike Rose, Klondike Goldust and related characters are trademarks of Sunrain Varieties LLC – used under license. ©Sunrain Varieties LLC.

Source: Potandon Produce L.L.C.