Sbrocco International, Inc. To Join 'Eat Brighter!' Movement With Apples & Pears

Mt. Laurel, NJ – Sbrocco International, Inc. is pleased to announce its participation in the eat brighter!™ movement. Sbrocco will feature Sesame Street characters, including Elmo and Oscar, on its apple and pear bags beginning this month.

eat brighter! is a joint partnership between the Produce Marketing Association and Sesame Workshop that will bring Sesame Street's iconic characters to the packaging of fresh fruits and veggies, with the goal of increasing consumption of fruits and veggies among children aged 2-5.

“The decision to join the eat brighter! program was an easy one,” said Christina Regan, Marketing Manager. “We’re thrilled to be part of this movement, which we truly believe has the potential to increase consumption of fresh fruits and veggies among children. We’re very excited to be able to use the loveable Sesame Street characters on our apple and pear bags to make healthy eating fun for kids.”

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The eat brighter! movement is a unique and powerful collaboration between Sesame Workshop and Produce Marketing Association (PMA) that encourages kids ages 2–5 to eat more fruits and veggies. The collaboration, commissioned by the Partnership for a Healthier America, works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker commitments to help end the childhood obesity epidemic.

COMPANY BIO: New Jersey-based Sbrocco International, Inc. is a premier importer of fresh produce. With shipping facilities and our own packing process centrally located near all fruit terminals in the Delaware Valley, Sbrocco supplies the highest-quality produce to retailers, wholesalers, and brokers throughout the East Coast. For more information, visit www.Good4UFreshFruit.com.

Source: Sbrocco International, Inc.