UK: Cavolo Nero Growers Aim To Cash In On Kale Craze
February 12, 2015 | 1 min to read
It is distinctive for its long dark leaves and is a close cousin of kale, which is currently at a peak of popularity in Britain.
Now Lincolnshire farmers who grow cavolo nero want to drop its Italian name and rebrand it as black kale to help its ascent and end what they describe as confusion among shoppers.
In a recent survey, only 20% of shoppers knew cavolo nero was a vegetable.
It was originally grown in southern Italy, but Lincolnshire farmers have been successfully growing the crop for several years. More than half of the consumers surveyed (60%) had no idea what cavolo nero was, with nearly half saying it was “something Italian” and 15% saying it sounded “posh”. A few thought it might be a kind of pasta or even a cheese.
To read the rest of the story, please go to: The Guardian