Add Color Break To Your Holiday Set With Specialties

LOS ALAMITOS, CA – Fall holiday produce sets can look a little drab with brown potatoes, dark orange sweet potatoes, and pale yellow onions. Now is the perfect opportunity to add some colors to your produce department or your holiday menu!  Frieda’s Specialty Produce offers vibrant fruits, vegetables, and complementary items that can create stunning color breaks in any holiday fruit or vegetable set.

“On the consumer side, we are encouraging shoppers with our Try This Not That® campaign to use new ingredients in their traditional holiday dishes, like Stokes Purple® Sweet Potatoes instead of orange sweet potatoes, or Meyer Lemons instead of conventional lemons,” said Karen Caplan, President and CEO of Frieda’s Specialty Produce.  “Not only are shoppers coming to stores and restaurants looking for specialty items, retailers and foodservice also benefit from the gorgeous colors of these fruits and vegetables in their holiday displays and menus, attracting shoppers and diners alike.”

Some of Frieda’s more colorful holiday offerings include:

• Purple: Stokes Purple® Sweet Potatoes (conventional and organic), Purple Snow Peas, and Purple Cauliflower.
• Red: Red and Chioggia Striped Beets, and Organic Black Arkansas and Winesap Heirloom Apples.
• Yellow/Orange: Gold Beets, Orange Cauliflower, Cape Gooseberries, Meyer Lemons, Fuyu Persimmons, and Organic Crimson Gold Crabapples.
• Bright Green: Green Dragon Apples, Organic Calville Blanc Heirloom Apples, Romanesco, and Green Cauliflower.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to book colorful holiday product, and gain access to Frieda’s extensive product information, high resolution images, and recipe database.

About Frieda’s Inc.

Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potatoes, and many more. Frieda’s programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.

Source: Frieda’s Inc.