LoBue Citrus To Offer Cara Cara Support For Retail
November 6, 2014 | 1 min to read
Lindsay, Calif – LoBue Citrus will be supporting the Cara Cara pink navel program this year with a new merchandising program aimed at increasing retail sales.
The new marketing program was developed to increase sales of the higher margin Cara Cara navel in the citrus category. It highlights the unique flavor and interior color of Cara Cara navels, and allows retailers to merchandise Cara Caras separately from other navels to eliminate shopper confusion.
The new Cara Cara program includes high graphic wrap and header bags in multiple weights, a high graphic carton and merchandise wrap, as well as new point-of-sale materials.
“We are delighted to offer this new program to our customers,” remarked Norm Gatineau, vice president of domestic sales and marketing at LoBue Citrus. “We are always looking for ways to support citrus category growth and want to provide extra value to our customers. This program will really be a boost to Cara Cara sales.”
Founded in 1934, LoBue Citrus (formerly LoBue Bros.) is a third-generation, full-service grower, shipper and packer of citrus products, including navel oranges, specialty citrus, lemons and juice.
Source: LoBue Citrus