Innovative Direct Source Marketing Website Is A First In The Produce Industry

Mount Kisco, NY – Direct Source Marketing, an importer and forward logistics distributor of table grapes and stone fruit, this summer that is truly unique in the produce industry. Ira Greenstein, president of Direct Source Marketing announced this week that the new website, which went live on June 1st, is an innovative technology based advancement among fruit and produce distributors.

“We wanted to step out of the past where the transaction was done solely by phone and give buyers the chance to view the fruit virtually in near real-time” stated Ira Greenstein. The website features a virtual walk-in cooler where photos of the actual fruit for purchase are showcased. Pictures of the fruit are uploaded to the site daily and include sizing references, variety and packaging details. Ira added that “The whole purpose of the website was to add a level of transparency and confidence to the buying process for our customers.”

Their departure from the industry norm of a static website to the interactive cooler was also designed as a buying tool for their customers. “It’s a way for us to separate ourselves from the competition, giving us a chance to demonstrate our flexibility and forward thinking approach.” stated Ira.

Combined with other new initiatives including an informational blog and regular market updates Mr. Greenstein believes this innovation will further drive the company’s current growth trend. The company is showing steady signs of growth expanding both their shipper base domestically and their South American grower base in both the Peru and Chile. Direct Source Marketing is on track to ship over two million boxes this year with more than half of those shipments servicing retailers’ last minute replenishment needs.

The past five years of continued growth are due in part to what they refer to as ‘old school values solving tomorrow’s challenges’ servicing their customer base relentlessly and consistently. Mr. Greenstein states that “no one is too big or too small for us to service well. From three pallets to a major grocery chain, our team knows how to take care of our customers.” They take the same approach to developing strong, long standing grower relationships that create a high level of confidence in product quality.

Working from a headquarters office in Mount Kisco, NY, the operation includes a sales office in Buffalo NY, full time inspectors in California and South America as well as their cold storage facility in Logan Township New Jersey.

Direct Source Marketing is now in its fifth year as an importer and forward logistics distributer of table grapes and stone fruit to the wholesale, retail and foodservice industry. They are headquartered at 118 North Bedford Road, Mount Kisco, NY. Ira Greenstein is president and can be reached at (914) 241-4434 or by email at Ira@directsourcemktg.com | www.directsourcemktg.com

Source: Direct Source Marketing