Frieda’s Offers Specialty Fruits For Jewish New Year
September 15, 2014 | 2 min to read
LOS ALAMITOS, CA – It is a tradition for Rosh Hashanah, a celebration of the Jewish New Year, to try a new fruit to celebrate the “new year.” Frieda’s Specialty Produce encourages retailers and foodservice to take advantage of the holiday by stocking up on specialty fruits for a destination display or special holiday menu.
Rosh Hashanah begins at sundown on September 24 and ends on the evening of September 26. In addition to new fruits, the traditional Medjool Dates, Raisins on the Vine, Pomegranates, and Pomegranate Arils are also in demand.
“We are ecstatic to hear that during Rosh Hashanah our clients who serve the Jewish communities see a definite uptick in their produce sales, especially in fruits,” said Karen Caplan, President and CEO of Frieda’s. “Early fall is a great time for tropical fruits, and we have a great supply of Baby Kiwifruit, Rambutan, Asian Pear, Dragon Fruit, Red Cactus Pear, Carob Pod, and Jackfruit.”
Caplan also recommends cross-merchandising Organic Heirloom Apples with honey in your produce department, as it is a tradition to dip apples in honey for a sweet new year.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.