DMA Solutions Continues Campaign To Honor Fresh Heroes

IRVING, TX – Since launching the campaign titled, Honor Your Fresh Hero, more than 35 fresh produce industry professionals took the time to say “thank you” to the special people in their lives. The honorees included inspirational friends and family to motivational industry colleagues and career propelling mentors.  

Today, DMA solutions announces the release of a tribute video commemorating each of the heroes honored during the campaign. In addition, DMA solutions is proud to announce that the total amount collected from the Honor Your Fresh Hero campaign is enough to purchase one salad bar for a school through the Let’s Move Salad Bars To Schools program.

In light of the success of this campaign, DMA Solutions is extending this promotion to continue to lift up heroes in our industry and raise money for salad bars. The Honor Your Fresh Hero campaign will continue through the end of the year to provide the produce industry with an additional opportunity to honor their heroes.

“Fresh heroes provides an outlet for our team, and hopefully others, to express gratitude to those that have inspired a passion and appreciation for fresh produce,” said Dan’l Mackey Almy, president and CEO of DMA Solutions.  “Having been a supporter of Let’s Move Salad Bars to Schools since the beginning, we’re thrilled to donate this salad bar in honor of all the fresh heroes recognized to date. After seeing how the campaign impacted individuals over the past six weeks I couldn’t imagine it ending so soon.  We are excited to continue it through the end of the year and possibly beyond.”

Participation will continue in the following steps:

1. Tell DMA about your fresh hero, and provide a photo (optional) of him or her at http://info.dma-solutions.com/fresh-heroes
2. Honor your hero by making a donation in their name to the Let’s Move Salad Bars to Schools campaign when prompted and/or,
3. Watch for your hero to be featured as a monthly Fresh Hero!

About DMA Solutions

DMA Solutions, Inc. is a leading marketing agency in the fresh produce industry on a mission to inspire consumption of fresh fruits and vegetables one creative idea at a time. DMA solves marketing problems and works to help clients achieve their goals with measurable strategies that reach both consumer and trade audiences.  With a successful track record in fresh produce marketing, DMA provides a full spectrum of marketing services with quantifiable results to fit each of their client’s individual needs. To learn more about DMA Solutions, the company’s work and its team of marketers, visit www.dma-solutions.com.

Source: DMA Solutions