Texas Producers Will Vote On Beef Promotion & Marketing Program

AUSTIN — Texas ranchers will vote next month on whether to establish a state-level program to promote and market beef in the nation’s leading cattle-producing state, a move intended to supplement funding from a similar U.S. plan.

The push to establish a state checkoff of $1 a head came from Texas cattle producers and is necessary because too little flows back to the state from the national program that was established in 1988, Texas and Southwestern Cattle Raisers Association spokeswoman Carmen Fenton said Thursday.

“Frankly, that dollar just isn’t worth much anymore — particularly considering the rise of inflation, more Texas shoppers to market to, and the fact that the cattle herd is as low as it’s been since the ’50s,” she said.

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