Yoplait's Greek Yogurt Challenge Isn't Getting Any Easier

While General Mills’ Yoplait brand has made some progress in Greek-style yogurt, it’s still an “eventual loser” in the Greek market, says a report this week from Bernstein Research.

However, the Greek yogurt juggernaut is slowing down some, which should help Yoplait’s conventional yogurt business, the report said.

Greek-style yogurt makes up 49 percent of the U.S. yogurt business, up from only 1 percent in 2007. Yogurt upstart Chobani led Greek’s meteoric ascent and has 35 percent of the Greek market.

The U.S. yogurt business’s traditional top two, Yoplait and Dannon, were late to the Greek party.

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