ABA Convention Session To Shed Light On 'Gen Y As The Consumer'

WASHINGTON, D.C. A member of Gen Y with a reputation as a leader in his own generation, Curt Steinhorst of The Center for Generational Kinetics, will present “Gen Y as the Consumer” during the 2014 ABA Convention Afternoon Business Session on March 17. Steinhorst will entertainingly reveal Gen Y’s role as consumers and how companies can successfully connect with them in a unique way.

Convention attendees will gain new insight into this diverse group of consumers as Steinhorst sheds light on the customization required to connect with Gen Y. With the generation quickly outpacing Baby Boomers as the largest group of consumers, Steinhorst will also dispel myths surrounding Gen Y and give attendees tools to expand their relationship with this significant segment.

Steinhorst is a certified speaker at The Center for Generational Kinetics, an organization whose founder has been featured on 60 Minutes, 20/20, The Today Show, and The View. At age 20, Steinhorst was elected President of his 10,000-member class at Texas A&M University. Since graduating from college magna cum laude, he has worked extensively to make the most of generational strengths in a variety of organizations. His speaking style has wowed audiences of up to 20,000 from California to New York and Africa. Steinhorst’s personal experiences leading Gen Y and direct work with top performers make him a powerful communicator for bridging the generations.

The 2014 ABA Convention is the premier annual gathering of the industry’s top leaders — bakers, retailers, suppliers and partner organizations. Bringing together hundreds of these individuals, the 2014 Convention in Arizona will focus on how innovation is shaping the industry’s future. Registration is now open! More information may be found at www.americanbakers.org

About the American Bakers Association:

The American Bakers Association (ABA) is the Washington D.C.-based voice of the wholesale baking industry. Since 1897, ABA has represented the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. ABA advocates on behalf of more than 700 baking facilities and baking company suppliers. ABA members produce bread, rolls, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked products for America’s families. The baking industry generates more than $102 billion in economic activity annually and employs more than 633,000 highly skilled people.

Source: American Bakers Association