Lef Farms Introduces Distinctive Packaging To Match Its Unique Baby Greens

(LOUDON, NH) – When you’re growing the most unique blends of fresh baby greens in the Northeast, they deserve packaging to match. With its simple elegance, the l?f packaging breaks out from the field of me-too brands that have turned to old-school clams and tubs. It starts with l?f’s classic black retail bag which shows off its greens through a see-through front window of cascading leaves – positioning the l?f brand as the premium name among its competitors. And clear side panels allow consumers to see even more of the wonderfully fresh greens, with the l?f brand message of local freshness boldly voiced throughout.

“When you have a product that’s so different than the ordinary spring mixes out there, we felt the standard clamshells and pillowcase style bags just wouldn’t do it justice. Our message touts that ‘fresh is right here’, so we needed to apply that thinking to everything we do. Sure, fresh is about product, but it’s also about our ideas…and even our marketing,” nods l?f Sales & Marketing Manager, Donald Grandmaison.

But it’s not just the graphics and the contents that set the l?f retail bags apart. l?f Farms has taken extra steps to ensure its greens are fresh and stay tasty by utilizing custom, patented perforations in its bags. As such, l?f is able to maximize shelf life and enhance product quality from the time the product leaves the Farm to the time it arrives on grocers’ shelves and in the coolers of food service operations.

A simple color band at the top of each bag identifies which of the three unique l?f mixes is inside. Blue denotes the buttery blend of crisp, sweet, and tender baby greens found in l?f’s Smooth mix. Red points to the zesty mix of Arugula, Red Mustard and Mizuna comprising l?f Spice. And the tan color strip designates the wonderfully balanced flavor of delicious baby Kale found in l?f’s Balance blend.

For retail, l?f offers 5 oz. bags that can be displayed individually in a grocer’s cooler or in a 6-pack retail box that contains a full 30 oz. of l?f-y goodness in a color-coordinated and branded display box. This option makes it easy for grocers to sell product right from the carefully designed box, rather than creating a new end-cap to accomplish the same goal.

But the uniqueness of l?f’s packaging doesn’t stop with its retail appeal. L?f has applied the same uniquely branded approach to its food service packaging, as well. For a market segment that’s typically treated to generic cardboard boxes and plastic liners, l?f offers a 2 x 1.5 lb-pack case that amasses 3 lbs. of its fresh baby greens in clear bags, loosely nestled inside a color-coordinated and branded carton. Not only does this box allow a comfortable fit that helps prevent product damage, it provides another way to extend their shelf life by maximizing airflow and maintain the cold chain from farm to customer. And the 2-pack configuration makes it perfect for smaller volume customers, giving them the opportunity to open just one bag at a time. Add to that the box’s slender footprint and side handles for easier handling, and you have a package design that works for everyone.

l?f Farms Corp is a 75,000-sq. ft. greenhouse growing facility, expected to produce nearly than 1.5 million pounds annually of the freshest and healthiest baby greens for New England. www.lef-farms.com

Source: L?f Farms