How To: Six Tips For In-Store Communication

Today’s consumers want to learn more about the food they eat. This is partly due to simple curiosity, but also reflects a growing concern for freshness and quality. Being communicative and transparent about ingredients, recipes and production processes can help build trust and strengthen relationships. But how can you put storytelling into practice in your store?

Signature items
Start by identifying the signature items that differentiate you, and that customers keep coming back for. Then tell inspirational stories about them:

– Explain where the ingredients come from
– Share anecdotes that highlight their heritage
– Provide recipes and presentation tips

To read the rest of the story, please go to: Puratos Taste Tomorrow