Documents Reveal ‘AmazonFresh Pickup’ As Its Next Physical Retail Concept
March 15, 2017 | 1 min to read
New permit documents reveal “AmazonFresh Pickup” as the planned concept for the next phase in the online giant’s physical retail initiatives, amid new clues that the first drive-up grocery locations could open in Seattle soon.
In addition, GeekWire this weekend glimpsed part of what will happen when customers arrive at the stores, as workers temporarily took the wraps off some of the signs located at each parking stall in one of the Seattle locations.
According to the permit filings, Amazon last week got the go-ahead from the city of Seattle to install signs reading “AmazonFresh Pickup” for stores in Seattle’s Ballard and SoDo neighborhoods. Windows at the entrance will be imprinted with greetings to each neighborhood, for example, “HELLO BALLARD,” and “HELLO, SODO.”
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