Creative And Innovative Florist: The Answer To Online Competition

The 'classic' consumer habit of just dropping by the florist to buy flowers before visiting someone is changing. Purchasing online has become ingrained.

The changing consumption behaviour of the past few years has had a direct impact on florists, according to market specialist Erwin Sneiders. "The florist is having to deal with lower revenue and rising costs. Increasing pressure is being exerted on Dutch florists as well as on florists in our neighbouring countries." For Royal FloraHolland this is a development that needs close monitoring. The traditional trade is still a major buyer of flowers and plants.

Increasing competition

Florists experience competition from markets and garden centres, but also increasingly from supermarkets, which have snatched up a significant market share with their low prices. In addition, the proportion of online purchases continues to expand, partly due to the surprising and innovative concepts entering the market of flowers and plants.

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