El Pollo Loco Taps Content Creator Yuri Lamasbella as New Kreative Director for its Double Chopped Salads Campaign

August 14, 2024 El Pollo Loco

In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand’s Double Chopped Salads. This initiative demonstrates the brand’s commitment to expanding its better-for-you menu offerings and marks the first time it has created a digitally exclusive menu item for collaboration.