Produce
FMI Research: Generational Shifts Redefine Shoppers’ Produce Purchases
The report finds that generational differences are especially pronounced in how shoppers discover new produce items. Social media plays a growing role for younger consumers, influencing trial, meal planning and experimentation with fruits and vegetables — with 45% of Gen Z and millennials finding new preparation methods on social platforms and nearly half of Gen Z (46%) trying a new produce item because of social media.... Read more
March 2, 2026 | 4 min to read