Fairtrade Launches Global ‘Bitter Sweet’ Campaign to Unwrap a Fairer Future for Cocoa Farmers
Fairtrade has unveiled a new global campaign, Bitter Sweet, featuring a stop-motion animation, “Unwrap a Fairer Future,” that literally unwraps the bitter truth behind unethical cocoa sourcing practices by some major chocolate manufacturers. From July 1-7, 2021, this global campaign will reach people in 22 countries leading up to the film’s global debut across Fairtrade’s owned social channels on World Chocolate Day, July 7, 2021. …
