The word “Wonderful” is now larger, ensuring that premium quality shines through on every shelf, and all bags will include a “Get Crackin’” callout that reminds consumers of the joy that comes with eating pistachios. …
Launching online and at retailers nationwide in 6-ounce, 12-ounce, and 24-ounce bags, Wonderful Pistachios No Shells Unsalted will be supported by in-store merchandising, including a 72-count low-sodium display alongside No Shells Lightly Salted to encourage trial and healthy eating in the New Year. This new variety is ideal for health-conscious consumers, home chefs, and anyone looking to integrate a delicious, sodium-free snack or ingredient into their daily lives. …
For the first time ever, Wonderful Pistachios has unveiled a limited-edition seasonal No Shells flavor: Sweet Cinnamon. This holiday exclusive is a blend of sweet spice and everything nice. The pistachios taste like a healthy, guilt-free cinnamon roll with a welcomed crunchy twist. …
The campaign employs both traditional and digital promotional tactics to enhance consumer awareness of Wonderful Pistachios No Shells in major urban markets. Large billboards, featuring Wonderful Pistachios No Shells Roasted & Salted 2.5-ounce bags, will be displayed in these six major cities to keep the brand top-of-mind for busy consumers looking for a healthy and convenient snack. …
Wonderful Pistachios will engage with an estimated 7,000 in-person attendees and additional online viewers to build awareness of the brand’s No Shells varieties, including its new No Shells Jalapeño Lime flavor, which are a perfect, guilt-free snack to stay fueled while enjoying esports and video games. …
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