The fresh produce leader is welcoming Disney’s Stitch for “Spirit of ‘Ohana,” a five-month Dole in-store, digital and social media initiative focused on the long-established hospitality themes of pineapples as well as the goodness, wellness and joy that they and other tropical fruit can bring. …
The produce leader is working with key national and regional retailers to launch a series of social and digital trade and consumer programs touting Dole’s 25 years of leadership growing organic produce and developing retail programs that communicate the health, sustainability and fair trade benefits of organic bananas and pineapples. The digital, social and PR program launches this week in honor of September’s National Organic Month and continues through mid-October. …
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