Melon Day is this Sunday, August 11, and the Westside Produce/Classic Fruit alliance is spending the day with much to celebrate. With new varieties and continued growth, the companies are excited to keep moving forward and promote overall melon consumption. …
The Westside Produce and Classic Fruit Alliance is anticipating a strong start to their Arizona and California domestic melon harvests, following a successful offshore Guatemalan season. With first picks out of Arizona expected in mid-May and new varieties on the table, the team is excited to begin the season. …
As we enter the winter season, Classic Fruit and Westside Produce have begun harvesting in Guatemala with numerous updates that strengthen their ability to provide melons 52 weeks a year. …
Earlier this year, Westside Produce and Classic Fruit announced their strategic alliance to provide melons to customers 52 weeks a year. To lead the branding and marketing of their new program, they hired Tara Monreal to step into an all-new role as Marketing Director. …
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