All are invited to attend National Watermelon Promotion Board’s (NWPB) upcoming presentation: Affecting Watermelon Demand through Promotion: NWPB Research and Results. The one-hour session will take place Thursday, February 24th at 11 a.m. at the Sheraton Grand Nashville Downtown as a part of the National Watermelon Association Annual Meeting & Convention. …
The 2021 contest continues its shift to a watermelon merchandising effort that includes in-store displays but also encourages mixed marketing tactics. The contest is used by NWPB to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility. …
It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18. …
Wada Farms Marketing Group announces new hires in the company’s National Sales and Marketing Team. Industry veterans Stephanie Bench, Susi Torigain, and Fran Torigian have joined Wada Farms to further develop and diversify Wada’s ever expanding commodity portfolio. …
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