Name Brands and Private Labels Battle for Grocery Shelf Space

August 19, 2024 PYMNTS

As The Wall Street Journal (WSJ) reported, this conflict is being driven by a shrinking amount of real estate in grocery aisles as stores begin to include more of their own lower-cost products.

Cool Comes to the Humble Produce Aisle

April 18, 2024 Wall Street Journal

A wave of branded fruits and vegetables are landing on e-commerce sites and in grocery stores across the country, using snazzy fonts and bright colors that promote their provenance and sustainable credentials.