Wakefern Expands Retail Media with CitrusAd for Omnichannel Shopper Experiences
Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored product and display retail media campaigns, online and in-app. …