Voortman

Second Nature Brands Acquires Voortman

October 28, 2024 Second Nature Brands

Second Nature Brands LLC, a leading portfolio of premium and better-for-you snacks and treats brands, today announced it has entered into a definitive agreement to acquire the Voortman® cookie brand from The J.M. Smucker Co. in an all-cash transaction. …

Swander Pace Capital Completes Sale of Voortman to Hostess Brands

January 8, 2020 Swander Pace Capital

Swander Pace Capital, a leading private equity firm focused on consumer products companies, today announced that it has completed the previously announced sale of Voortman Cookies Limited to Hostess Brands, Inc. in a transaction valued at approximately $320 million (C$425 million) in cash. …

Hostess Brands Enters into Agreement to Acquire Voortman

December 3, 2019 Hostess Brands

“Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you sweet snacking categories with meaningful runway for future growth,” commented Andy Callahan, Hostess’ President and Chief Executive Officer. …