Meat & Poultry
Farmer Focus Raises the Standard on Raising Chicken with 'Chicken for Good' Campaign
Developed in partnership with Vokal, the campaign illustrates that where our food comes from is closer than we think. Through a unique Farm ID system, consumers can easily trace their chicken back to Farmer Focus's independent family farming partners. Just scan the QR code and enter the 4-letter ID on the label to meet a farmer, see photos of their farm, and learn how they raise their chickens.... Read more
August 28, 2025 | 2 min to read