Unilever to Sell The Vegetarian Butcher to Vivera

March 25, 2025 Unilever

The chilled and frozen products of The Vegetarian Butcher require a distinct supply chain and sourcing model making them less scalable within the broader Unilever Foods portfolio. Additionally, the unique set of technological and R&D capabilities that drive the remarkable innovations of The Vegetarian Butcher, differs significantly from the requirements of the wider Unilever portfolio. This divergence makes a sale of the brand the best option for both Unilever and The Vegetarian Butcher.

Brazil’s JBS to Buy Plant-Based Meat Company Vivera

April 22, 2021 Roberto Samora

Brazil’s JBS will buy Dutch vegetable-based protein company Vivera for 341 million euros ($408.11 million), as the world’s largest meatpacker expands its offerings to appeal to those who want to eat less meat, it said in a securities filing on Monday.