Reena Van Hoven joins Vital Farms from food and beverage industry leader Danone North America. In the newly created CPO role, Van Hoven will lead Vital Farms’ People Team overseeing Business Partnerships, Org & People Development, and Total Rewards. …
Joe Holland will lead Vital Farms’ diversified supply chain team, including its award-winning egg washing and packing facility, Egg Central Station (ECS), in Springfield, Missouri, its forthcoming facility in Seymour, Indiana, and dairy operations for its growing butter business. …
Putting down roots in Seymour for Vital Farms’ second facility allows the brand to continue to expand its strong network of more than 300 family farms to support new farm development within a day’s drive of the new facility. Vital Farms expects this new facility, in its first phase, will support approximately 165 family farmers producing the leading U.S. brand of pasture-raised eggs by retail dollar sales. …
Russell Diez-Canseco was selected by an independent judging panel made up of previous award winners, leading CEOs and other business leaders. Candidates were evaluated based on their ability to create long-term value through entrepreneurial spirit, commitment to their purpose and the demonstration of growth and substantial impact, among other key indicators. …
The new campaign spots, titled “Early Birds,” celebrate incredible women who are changing the game on every field, connecting the hard work that Vital Farms’ more than 300 family farmers do every day with athletes who are raising the standards on their own field. Directed by award-winning filmmaker Sarah Chatfield, “Early Birds” follows athletes and farmers as they start their day, perfecting their craft, raising the standards and choosing progress over easy, brought to life through a series of match cuts. Featured in the spots are two real-life Vital Farms farmers, Katie and Lachelle. …
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