Vital Farms’s CEO on Turning the Eggflation Crisis into Opportunity

Russell Diez-Canseco shares how the brand’s relationship with farmers and transparency with customers have allowed the company to turn crisis into opportunity. 

Vital Farms Honored for Fourth Consecutive Year on Fast Company’s Annual List of Brands That Matter

December 16, 2024 Vital Farms

Vital Farms’ purpose—to improve the lives of people, animals, and the planet through food—is core to the company’s creative storytelling, which fosters trusted consumer relationships and inspires engagement and loyalty.

Vital Farms and Black Seed Bagels Put a Festive Spin on the Bacon, Egg & Cheese

December 11, 2024 Vital Farms

The cocktail is best paired with Pebble Bar’s seasonal ‘Deviled Eggs’ made with Vital Farms extra-large eggs, topped with crispy chili oil, chicken brittle, radish, and chive. These Vital Farms pasture-raised eggs, along with the egg whites in the ‘Pebble Egg & Cheese,’ are produced by feathered hens who are treated with care and respect, with access to roam outside on fresh pastures.

Vital Farms Reimagines the Iconic Gingerbread House with Limited-Edition Holiday ‘Gingerbread Farmhouse Kit’ in Partnership with Supernatural and King Arthur Baking Company

November 20, 2024 Vital Farms

The limited-edition kits, made in partnership with Supernatural and King Arthur Baking Company, are filled with everything you need to bake, build, and decorate a gingerbread barn using high-quality ingredients from this trio of premium brands.

Vital Farms Hires Reena Van Hoven as Chief People Officer

August 29, 2024 Vital Farms

Reena Van Hoven joins Vital Farms from food and beverage industry leader Danone North America. In the newly created CPO role, Van Hoven will lead Vital Farms’ People Team overseeing Business Partnerships, Org & People Development, and Total Rewards.