Verde Farms’ Kirstyn Lipson Joins the Executive Leadership Team as Senior Director of Marketing

February 26, 2025 Verde Farms

Verde Farms—the pioneer and leading brand of organic, 100% grass-fed, and regeneratively farmed beef for nearly two decades—announced the promotion of Kirstyn Lipson to Senior Director of Marketing and her appointment to the company’s executive leadership team.

Verde Farms Continues to Dominate Organic, Grass-Fed Beef Category with Publix Partnership

January 30, 2025 Verde Farms

Verde Farms is proud to announce its largest retail partnership to date with Publix. Starting this month, more than 1,400 Publix locations will feature Verde’s premium steak cuts—ribeye, strip, sirloin, and filet—alongside its popular 85/15 ground beef, bringing healthier, sustainable protein options to households across the Southeast.

Verde Farms Organic, Grass-Fed Steaks Now Available at Super Target Nationwide

October 3, 2024 Verde Farms

In Fall 2023, Verde Farms became Target’s first and only provider of organic, 100% grass-fed steaks, offering Ribeye, Strip, and Sirloin cuts. The success of this collaboration has led to an expanded presence, with steaks now available in 220 Super Targets nationwide. The Midwest division has also added Filet Mignon to its offerings. Prior to this expansion, Verde Farms’ steaks were available nationwide exclusively through Amazon Fresh.

Manna Tree Takes Controlling Interest in Verde Farms, Positioning Leader in Organic, Grass-Fed Beef for Accelerated Growth

July 23, 2024 Verde Farms

This strategic investment aims to accelerate Verde’s growth in the rapidly expanding better-for-you (BFY) beef category which is currently outpacing conventional beef by nearly three times. Manna Tree first invested in Verde Farms in January 2020.

Verde Farms Expands Reach in Albertsons’ Mid-Atlantic Division

July 16, 2024 Verde Farms

Following its April 2024 debut in 110 stores across the region, Verde is now adding its premium beef products to an additional 64 ACME Markets and Safeway locations.