The U.S. apple industry finally achieved full—and reciprocal—access to the Chinese market in 2015, and in just three years it grew to be U.S. growers’ number six export market. Until the onset of trade tensions with the country in 2018, China was viewed as having significant growth potential for U.S. apples. …
The U.S. Apple Association unveiled its new logo. The visual identity embodies USApple’s mission to be the unifying voice of the apple industry, while giving a fresh, appealing new look to the association. …
Free, fair and reciprocal trade for U.S. agriculture was the resounding message from Agriculture Under Secretary Ted McKinney at the U.S. Apple Association’s 2019 Outlook and Marketing Conference in Chicago. McKinney spoke at the 124th annual meeting of apple growers and businesses about the importance of a “two-way street” in trading partnerships. …
The U.S. Apple Association has named a new Chair to lead its Board of Directors. Jeff Colombini, a third-generation California grower and tree fruit business owner, will serve the 2019-20 term. …
Apple exports for the 2018 crop were down 27 percent from the previous year, said the U.S. Apple Association today at the organization’s annual Crop and Outlook Marketing Conference. The value of apple exports fell by 22 percent, from $1.1 billion in 2017 to $854 million for the 2018 crop. …
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