USA Pears

#PearPizza Campaign Generates Pear Excitement During National Pizza Month

October 1, 2021 Pear Bureau Northwest/USA Pears

Just in time for National Pizza Month, USA Pears is bringing back its pear pizza takeover campaign. Following a successful execution the past two seasons, resulting in greater consumer awareness of pears on pizza, the organization is bringing the campaign back for its third year. The latest iteration of the campaign includes a consumer contest on social media, influencers and bloggers creating and sharing their pear pizza recipes, and major retailers posting pear pizza content for their shoppers.  …

Northwest Fresh Pear Industry Announces Exceptional Quality Harvest for 2021

September 9, 2021 Pear Bureau Northwest

With harvest in full swing throughout the four growing regions of the Pacific Northwest, the pear industry is releasing the first official estimate of the 2021-22 fresh pear crop for Washington and Oregon. The industry’s fresh pear estimate is 16.1 million standard box equivalents, which is very close to a four-year average.  …

Pear Industry Elects New Officers for 2021-22 Season

July 8, 2021 Pear Bureau Northwest

On Thursday, June 3rd, the Northwest pear industry elected new officers during their annual meeting. With the confidence and support of the marketing organization, the newly elected officers to Pear Bureau Northwest (PBNW) will lead the board, and the elected officers to the Fresh Pear Committee (FPC) will lead the committee in accordance with Marketing Order 927: Pears Grown in Oregon and Washington. …

USA Pears Wins Marketing Award for Virtual Flavor Experience with Northwest Growers

June 25, 2021 Pear Bureau Northwest/USA Pears

USA Pears is excited to announce that the organization has been awarded Best In-house Digital Marketing Campaign for its Virtual Flavor Experience videos from PR News and the Social Shake-up’s 2021 Digital + Social Media Awards. …

Northwest Pear Industry Takes Another Step Forward in Their Commitment to Flavor

April 21, 2021 Pear Bureau Northwest/USA Pears

The pear industry in the Pacific Northwest has added a regulation for Anjou pears in a move to increase consumer satisfaction when they purchase pears in the early season. …