Urban Roots

Baldor Specialty Foods’ Urban Roots Unveils New Product Lines and Bold Rebrand

October 17, 2024 Baldor Specialty Foods

The rebrand comes with two exciting line expansions: the launch of Fruit+ (“Fruit Plus”), Baldor’s first Urban Roots fruit line, and Cantina-Style Salsa, both inspired by global flavors and designed for on-the-go consumers seeking healthy, adventurous snacks. …

Baldor Specialty Foods to Unveil Fresh Cut Fruit Addition to Urban Roots Line at the 2023 New York Produce Show

December 6, 2023 Baldor Specialty Foods

Baldor Specialty Foods, the Northeast and Mid-Atlantic’s largest premium produce and specialty foods distributor, will be at this year’s New York Produce Show to showcase value-add produce, including a fresh cut fruit addition to its popular Urban Roots line of packaged retail produce, alongside commemorating the illustrious career of the company’s retiring President, Michael Muzyk. …