Violife Wants Cheese Lovers to “Change Your Cheese” to Change the Planet in the New Year

December 27, 2021  Upfield

Cheese lovers can indulge and lower their climate impact by choosing Violife® vegan cheese instead of dairy cheese. A new study shows that Violife cheese products have less than half the carbon footprint of dairy cheese2.  

Violife® Dares Canadians to Go Dairy-Free, with a Money Back Guarantee

November 15, 2021 Upfield

Upfield’s Violife® today announced its Dairy-Free Dare campaign that boldly challenges Canadians to swap out dairy cheese for Violife 100% vegan cheese alternative. The Dairy-FreeDare kicks off the holiday entertaining season with cheesy dairy free recipes, in-store promotions, select restaurant menu creations, and a money back guarantee. The Dairy-Free Dare money back guarantee covers purchases of Violife made between October 1, 2021,and February 28, 2022. 

Plant-Based Cheese Producer Violife Launches its First Butter Product, Vioblock

August 12, 2021 Vegconomist

Violife, the Greek brand acquired by Upfield in 2019, has launched its first butter alternative, called Vioblock. The product according to the company offers a “familiar buttery flavour” and contains vitamins B1, B2, B6, B12 and Folic Acid.

Flora Plant-Based Bricks Launch in Canada

April 14, 2021 Upfield

The new Flora Plant-Based Bricks are a culinary-inspired premium product with a rich heritage of global chef experience, made with sustainably-sourced plant oils, and come wrapped in plastic-free, paper packaging.

Becel Launches its New Becel with Oat Beverage

March 24, 2021 Upfield

Upfield brand Becel® introduces Becel® with Oat Beverage, a vegan, dairy-free, and gluten-free margarine made from a blend of plant-based oils and a new hero ingredient, oat beverage, also known as oat milk.