Floral
Path to Purchasing for Garden Center Consumers In-Store and Online
The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived value of nursery plants – focusing specifically on garden center consumers in both the US and Canada. The findings are being presented through an upcoming webinar on January 27th and the final report.... Read more
January 21, 2022 | 2 min to read