Treasure Cave Brand Boldly Introduces New Mild Blue Cheese

October 21, 2024 Saputo USA

Just in time for the holiday season and dinners with extended family, Treasure Cave®, America’s original cave-aged blue cheese brand, is launching a new Mild Blue Cheese to help the blue-curious consumer ease into the classic blue cheese flavor profile. A gentler, milder offering than traditional blue cheese, the new Mild Blue Cheese opens the door for consumers to experience blue cheese through varying flavors and intensities.

Treasure Cave Celebrates Blue Cheese Lovers And Welcomes Newcomers With New Brand Campaign, Elevated Packaging

August 9, 2023 Saputo USA

Saputo USA’s Treasure Cave, America’s original cave-aged blue cheese brand, announced today the launch of a wonderful and wacky new brand campaign that invites consumers to explore the brand’s blue cheese flavor and cave origins with the notion that “You Might Love It Here.” The campaign features a series of ads that bring a mystical treasure cave to life, with characters as bold and flavorful as blue cheese itself.