Total Quality Management

Flower losses of 20 – 30% are reported as flowers move from growers to retail outlets and to consumers. High quality, long-lasting flowers are among the highest priorities when consumers make floral purchases. Imagine the impact on your profit if you could reduce your shrink to 5% or less. Well, you can! Care and handling research in the U.S., Europe, Israel, and other countries has provided guidelines for maintaining long lasting flowers. …