The Giumarra Companies is pleased to announce the launch of its California-grown kiwifruit co-branded with Thx!, an award-winning social impact program. Now available in Nature’s Partner-branded consumer pack clamshells, this collaboration offers shoppers the opportunity to enjoy fresh, vitamin-packed green kiwifruit while directly supporting farmworker dreams. …
Key partners such as El Pedregal, Camposol, Imok Global, Kuara, FruVeg, SunFed, Classic Harvest, and Fudi-Food are collaborating with Thx! to enhance their relationships with shoppers and retailers, and more are scheduled to launch in the months ahead. …
Jay Guzman will play a pivotal role in building and expanding strategic partnerships with retailers, brands, and growers across Thx!’s global network in this newly created role. …
Thx! makes it a turn-key process for produce partners by helping create, manage, support, and fulfill everything that goes into selecting the farmworkers and facilitating their dreams. This effort provides easy participation at a minimal cost, and offers transparency via a third-party shopper audit to monitor where the money flows. …
From November 2023 through February 2024, Thx! featured farmworker stories on every package of Pedregal Red Dragon® grapes sold nationwide at Sam’s Club stores and online. Since the launch in October, more than 40,000 shoppers scanned the QR code on the co-branded label to watch the heartfelt videos of each farmworker sharing aspects of their life and a specific dream, which will be fulfilled via the Thx! partnership program with Pedregal. …
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