The Wonderful Company

Wonderful Pistachios No Shells Launches New Comedic Commercials Starring Sheldon the Tortoise

November 17, 2021 The Wonderful Company

Following Wonderful Pistachios’ largest launch ever of its latest No Shells flavors, BBQ and Sea Salt & Vinegar, and after nearly doubling its No Shells business over the past two years, Wonderful Pistachios is continuing this momentum with its biggest No Shells marketing investment yet, featuring Sheldon the tortoise. Sheldon, the loveable, hard-backed, shell advocate antagonist, is featured in new comedic commercials that introduce Wonderful Pistachios No Shells flavors lineup for the first time. …

POM Wonderful Pomegranate Fresh Arils Are Back With New Branding and Biggest Digital Marketing Campaign Ever

November 10, 2021 The Wonderful Company

OM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth. Unveiled in the campaign is new branding for POM Wonderful Pomegranate Fresh Arils, the No. 1 aril brand in total sales, brand awareness, and velocity in the U.S. …

Wonderful Pistachios Celebrates National Nut Day as Pistachios are the #1 Snack Nut in America1

October 22, 2021 The Wonderful Company

Wonderful® Pistachios is pleased to announce it has helped propel pistachios to become the biggest and fastest-growing snack nut category in terms of annual retail revenue followed by cashews, mixed nuts, peanuts, and almonds, according to recent Information Resources, Inc. (IRI) 52-week data. The IRI data indicates pistachios experienced a +14% change from the previous year with Wonderful Pistachios alone contributing 96% of that pistachio revenue growth.1   …

Wonderful Pistachios Expands Esports Marketing With Content Partnership

September 17, 2021 The Wonderful Company

As part of its continued quest to promote healthy snacking done right, Wonderful® Pistachios is furthering its investment in esports through a content partnership with streamer Brennon “GoldGlove” O’Neill. As part of this marketing campaign across Twitch and YouTube gaming channels, Wonderful Pistachios is targeting adventurous snackers who are in pursuit of flavor to bring awareness to its newest No Shells BBQ and No Shells Sea Salt & Vinegar varieties.  …

Wonderful Pistachios Drives Plant Protein Conversation Forward With 3rd Annual Educational Offering

September 10, 2021 The Wonderful Company  

Wonderful® Pistachios, a leader in complete plant protein, will host a virtual panel discussion to empower the nutrition community and retail partners with top tier tips and techniques to move consumers toward plant protein for better health. The virtual event will be held from 9:00–10:00 a.m. PDT on Thursday, October 7, 2021. …