Unilever to Sell The Vegetarian Butcher to Vivera

March 25, 2025 Unilever

The chilled and frozen products of The Vegetarian Butcher require a distinct supply chain and sourcing model making them less scalable within the broader Unilever Foods portfolio. Additionally, the unique set of technological and R&D capabilities that drive the remarkable innovations of The Vegetarian Butcher, differs significantly from the requirements of the wider Unilever portfolio. This divergence makes a sale of the brand the best option for both Unilever and The Vegetarian Butcher.