North Carolina Sweetpotato Industry Continues to Look Forward Despite Challenging Season
The NCSC recently completed a 9-month sales development program that culminated in the successful conclusion of three retail pilot programs that tested a variety of marketing strategies to promote sweetpotatoes outside of traditional seasonal holiday windows. The programs included digital promotions, nutrition programming, produce manager education and in-store POS that resulted in double digit sales movement for the participating retailers. The NCSC and industry members were elated with the outcome proving the potential to unlock new sales year-round. …
