The National Cattlemen's Beef Association (NCBA)

Make Weeknight Meals Easy for Back-to-School Season

August 13, 2024 National Cattlemen's Beef Association

The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, has teamed up with three chefs to share convenient and versatile meal ideas that are sure to be family favorites and will help everyone ease back into the routine. …

Fire Up the Grill with Beef this Father’s Day

June 13, 2024 The National Cattlemen's Beef Association (NCBA), The Beef Checkoff

While dad’s work hard to make life easy, they can also be hard to shop for. That’s why the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is offering up a few recipes to throw on the grill that are perfect for the dad who already has everything. …