Let Beef Take Your Big Game Party to the Endzone

Whether you’re rooting for Kansas City or Philadelphia, fans can agree on one thing – football season is better with beef. That’s why the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing some fan favorite game day recipes ahead of kickoff.

Top Food Trends of 2025 That Will Have You Choosing Beef

The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, gathered some of the most popular food trends for 2025. As we kick off the year, it’s no surprise that many of the trends focus on fueling up for busy schedules.

Make Weeknight Meals Easy for Back-to-School Season

The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, has teamed up with three chefs to share convenient and versatile meal ideas that are sure to be family favorites and will help everyone ease back into the routine.

Fire Up the Grill with Beef this Father’s Day

While dad’s work hard to make life easy, they can also be hard to shop for. That’s why the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is offering up a few recipes to throw on the grill that are perfect for the dad who already has everything.