From classic mushroom soup to innovative takes on lasagna and crab cakes, the past year’s top five most-clicked dishes on the Mushroom Council site reflect a growing interest among mushroom lovers for easy-to-make meals with bold flavors and new ingredients. …
Mushroom Council launched Mushroom Monday to encourage the healthy habit of adding mushrooms to weekly grocery shopping and restaurant orders. …
Wood will be responsible for developing and overseeing strategic marketing, communication, research and promotion programs designed to bring profitable returns to U.S. mushroom farms and importers by increasing awareness and consumption of fresh mushrooms. …
The Mushroom Council® will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more. …
This Memorial Day weekend, the Mushroom Council will collaborate with Wicked Kitchen’s co-founders, chefs and brothers Derek and Chad Sarno for a series of mushroom-centric experiential tasting events at Austin, Texas’s “Hot Luck” festival to show, tell and sample mushrooms’ great flavor on the grill, spotlighting how mushrooms’ meaty texture and inherent umami fits comfortably alongside more meaty participating chefs’ samples. …
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