The Magnificent Momentum of Mushroom Monday

August 27, 2024 The Mushroom Council

Mushroom Council launched Mushroom Monday to encourage the healthy habit of adding mushrooms to weekly grocery shopping and restaurant orders.

Mushroom Council Names Amy Wood its New President

August 6, 2024 The Mushroom Council

Wood will be responsible for developing and overseeing strategic marketing, communication, research and promotion programs designed to bring profitable returns to U.S. mushroom farms and importers by increasing awareness and consumption of fresh mushrooms.

OK, ‘Shroomer: Mushroom Council Targets Mushroom Loyalists for New Advertising Campaign

February 28, 2024 The Mushroom Council

The Mushroom Council® will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more.

Mushroom Council’s Weekend Texas-Style Grilling Kick-off

May 24, 2023 The Mushroom Council

This Memorial Day weekend, the Mushroom Council will collaborate with Wicked Kitchen’s co-founders, chefs and brothers Derek and Chad Sarno for a series of mushroom-centric experiential tasting events at Austin, Texas’s “Hot Luck” festival to show, tell and sample mushrooms’ great flavor on the grill, spotlighting how mushrooms’ meaty texture and inherent umami fits comfortably alongside more meaty participating chefs’ samples.

The Mushroom Council Reunites with Kittch to Showcase Mushrooms’ Sustainability Throughout Earth Month

March 31, 2023 The Mushroom Council

For the second year, the Mushroom Council is devoting Earth Month (April) to showcasing mushrooms’ sustainability via a collaboration with Kittch, the innovative culinary livestream platform.