Bakery
Continental Mills Announces Name Change to The Krusteaz Company in Honor of Flagship Brand's 90th Anniversary
What started 90 years ago in Seattle by an entrepreneurial woman named Rose Charters is today one of the most beloved baking mix brands in America, Krusteaz®. In celebration of the brand’s 90th anniversary, Krusteaz parent company, Continental Mills, announces its name change to The Krusteaz Company. The name change honors the brand’s roots of entrepreneurialism and ingenuity – notably Charters’ innovation of the world’s first just-add-water pie crust in 1932 – which are woven into the DNA of the company.... Read more
September 19, 2022 | 4 min to read