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Independent Grocers Alliance Partners with the Watermelon Board to Bring Fresh Innovation and Shopper Engagement to Stores Nationwide
The Independent Grocers Alliance (IGA) is proud to announce a dynamic new partnership with the National Watermelon Promotion Board to launch a robust second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement, and support IGA retailers in delivering fresh, family-friendly solutions to their customers.... Read more
July 8, 2025 | 3 min to read