Halloween generated the highest unit sales growth rate of any key avocado holiday of the year, surpassing the Big Game and Cinco de Mayo. Halloween added +4.5 million units to the category, contributing to the total incremental sales of +15.3 million units for the year. …
Between now and April 1, 2025, eligible Hass Avocado producers and importers can nominate themselves or others at HassAvocadoBoard.com/nominations for one of six (6) three-year terms opening on the Board this November— four (4) open seats for producers and two (2) open seats for importers. …
The Hass Avocado Board (HAB) recently unveiled its newly improved quarterly holiday reports, now featuring holiday promotional sales information. This integration of new holiday promotional sales information empowers retailers, category managers, marketers, and industry leaders with invaluable data to optimize promotions and drive avocado sales growth. …
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